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About PPC and Sponsored Search Engines
PPC Search Engines, also called Sponsored Search Engines are search engines that support sponsored search ads in addition to their natural search results. Most Sponsored Search Engines charge advertisers on a PPC (price per click) keyword bid basis. Since the emergence of the first sponsored search engine programs nearly two decades ago, PPC Search Engine Marketing has and continues to be one of the most targeted and effective forms of online advertising for digital marketers, businesses, and other organizations. However, PPC Search Engine Marketing has become increasingly competitive and costly as more and more businesses turn to the web for marketing and advertising. In 2012, Sponsored Search Ads made up for nearly 50% of all digital advertising with nearly $17 billion in ad spend. As web search has evolved and become more advanced, the big 3 search engines Google, Yahoo! and Bing have aggressively competed for market share and now make up for 96% of all web searches. In 2010, in effort to stay relevant and competitive with Google Adwords, Yahoo! and Bing formed the Microsoft Search Alliance to combine the Microsoft and Yahoo sponsored search platforms and publisher networks to form a singe platform/network, the Yahoo!/Bing Network, aka Bing Ads. Over the last decade many smaller search engines, that once offered sponsored advertising have been bought out, have partnered with Google Adwords or the Yahoo/Bing Network for their sponsored search programs, or have simply become irrelevant and defunct. Listed below for user reviews and comparison are the Top PPC/Sponsored Search Engines currently available. Listed separately in our Advertising Networks category, are many of the most popular PPC Advertising Networks. Also listed separately, are the top Social Media Advertising Platforms, including Facebook Ads, Twitter Ads, and Linkedin Ads – which can also be effective PPC advertising channels.
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