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About PPC Search Engine Marketing
PPC Search Engine Marketing, also called Sponsored Search Advertising, Search Engine Advertising or Search Advertising is the practice of advertising a product, service, or organization via PPC (price per click) ads triggered by specific keyword searches on Search Engines that offer sponsored search advertising. Most Sponsored Search Engines display 'sponsored' text ads in addition to their organic search results and allow advertisers to bid the amount they are willing to pay per click (visit to their specified webpage) resulting from a specified search. Since the emergence of the first Sponsored/PPC Search Engines over 15 years ago, Sponsored Search Advertising has and continues to be one of the most targeted and effective forms of online advertising. In 2012, Sponsored Search Advertising made up for nearly 50% of all digital advertising with nearly $17 billion in ad spend. As web search has continued evolve and become more profitable, the big 3 search engines (Google, Yahoo! and Bing) have aggressively competed for market share and now account for over 95% of all web searches. With an ever increasing number of businesses turning to the web to meet their marketing and advertising needs, Sponsored Search has become increasingly competitive and costly. Today, those incorporating Sponsored Search Advertising into their digital marketing strategy must carefully plan, manage, and optimize their Search Engine Advertising campaigns in-order to achieve optimal and profitable results. As such, there are a wide range of PPC/SEM services, software, training programs, and other resources available to help businesses and marketers do just this. Listed and organized within this category for user reviews and comparison are the Top PPC/Sponsored Search Engines, PPC Management Services, SEM/PPC Management Software, PPC Keyword/Research and Competitive Analysis Software, SEM/PPC Books, SEM/PPC Training Programs, Landing Page Software, Landing Page Design Services, Landing Page Templates, and Wordpress Landing Page Plugins/Themes. Listed separately in our dedicated Google Adwords Advertising category are the top Google Adwords products, services and other resources.
See also: Search Engine Marketing Wikipedia Description and Pay Per Click Wikipedia Description.
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