Search Engine Marketing (PPC)
SearchEngineCollege PPC 201Beginner Guide To PPC Advertising7searchElance Landing Page Design ContractorsAdobe SearchCenter+Acquisio SearchThat! Company PPC ManagementKeyword DiscoveryKeyword Spy ProHubspot Landing Page SoftwareWPspireBuy LP DesignPPC Coach Search Engine Marketing, IncSearch123Freelancer Landing Page DesignadCoreWPromote "QuickList" PPC Management PurePPCAdSpy Elite

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About PPC Search Engine Marketing

PPC Search Engine Marketing, also called Sponsored Search Advertising, Search Engine Advertising or Search Advertising is the practice of advertising a product, service, or organization via PPC (price per click) ads triggered by specific keyword searches on Search Engines that offer sponsored search advertising. Most Sponsored Search Engines display 'sponsored' text ads in addition to their organic search results and allow advertisers to bid the amount they are willing to pay per click (visit to their specified webpage) resulting from a specified search. Since the emergence of the first Sponsored/PPC Search Engines over 15 years ago, Sponsored Search Advertising has and continues to be one of the most targeted and effective forms of online advertising. In 2012, Sponsored Search Advertising made up for nearly 50% of all digital advertising with nearly $17 billion in ad spend. As web search has continued evolve and become more profitable, the big 3 search engines (Google, Yahoo! and Bing) have aggressively competed for market share and now account for over 95% of all web searches. With an ever increasing number of businesses turning to the web to meet their marketing and advertising needs, Sponsored Search has become increasingly competitive and costly. Today, those incorporating Sponsored Search Advertising into their digital marketing strategy must carefully plan, manage, and optimize their Search Engine Advertising campaigns in-order to achieve optimal and profitable results. As such, there are a wide range of PPC/SEM services, software, training programs, and other resources available to help businesses and marketers do just this. Listed and organized within this category for user reviews and comparison are the Top PPC/Sponsored Search Engines, PPC Management Services, SEM/PPC Management Software, PPC Keyword/Research and Competitive Analysis Software, SEM/PPC Books, SEM/PPC Training Programs, Landing Page Software, Landing Page Design Services, Landing Page Templates, and Wordpress Landing Page Plugins/Themes. Listed separately in our dedicated Google Adwords Advertising category are the top Google Adwords products, services and other resources.

See also: Search Engine Marketing Wikipedia Description and Pay Per Click Wikipedia Description.

Search Engine Marketing (PPC)


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Date Listed:May 25, 2012


Sub-Category: SEM/PPC Training/Tutorials

About:Pay Per Click Advertising 201 ( is Search Engine College's advanced training course on the subject of Pay Per Click Search Engine Marketing. Search Engine College ( is an online training institution offering tutor more »


Date Listed:February 09, 2013


Sub-Category: SEM/PPC Training/Tutorials

About:Beginner Guide To Pay Per Click Advertising ( by Carlos Scarpero, is a 25 part, 1.5 hour PPC video training series for beginners, available via is a popular "online training course" platform more »


Date Listed:July 31, 2013

Price:PPC ($25.00 min deposit), $0.01 min bids

Sub-Category: PPC/Sponsored Search Engines

About:7Search ( is a pay-per-click search engine advertising network founded by Dante Monteverde in 1999. Currently, the 7Search network serves sponsored ads on over 1 billion searches per month and provides advertisers instant access more »


Date Listed:June 07, 2012

Price:$10.00-40.00 /hr or negotiated project pricing

Sub-Category: Landing Page Design Services

About:Elance ( has several freelance contractors offering Landing Page Design services ( as well other web design services, with hourly prices ranging anywhere from $10.00 to $40.00 an hour. While a contractors hourly rate more »


Date Listed:August 01, 2013

Price:Not Published

Sub-Category: SEM/PPC Management Software

About:Adobe SearchCenter+ ( is a complete enterprise SEM (Search Engine Marketing) management solution that allows users to effectively manage their SEM campaigns by combining PPC management with organic search. Adobe SearchCenter+ provides complete traffic more »


Date Listed:August 01, 2013

Price:Free trial, 2.5% of ad spend

Sub-Category: SEM/PPC Management Software

About:Acquisio Search ( is a leading PPC search advertising management platform originally released in 2003. The Acquisio platform was initially developed for search advertising but has evolved to include Facebook ads and retargeted ads more »


Date Listed:July 30, 2013

Price:60 day trial, flat fee pricing (request quote)

Sub-Category: PPC Management Services

About:That! Company PPC Management ( is a leading Pay Per Click Management agency in business since 2001. That! Company PPC Management offers PPC management services for the top PPC Search Engines and Shopping feeds including more »


Date Listed:July 30, 2013

Price:Free Trial, Starting @ $69.95 /mo

Sub-Category: PPC Keyword/Research Software

About:Keyword Discovery ( is a popular PPC and SEO keyword research tool developed by Trellian and first released in 2004. Trellian ( is a longstanding IM software development agency that has been in business more »


Date Listed:January 21, 2013

Price:Free Trial, Full access starting at $89.00 /mo

Sub-Category: PPC Keyword/Research Software

About:Keyword Spy Pro ( is a popular Keyword Software that allows users to spy on competitor's campaigns, find profitable keyword and ad copy combinations, and replicate their success. KeywordSpy Pro's keyword database is updated more »


Date Listed:February 21, 2013

Price:Free demo, $200 /mo basic, $600 /mo pro

Sub-Category: Landing Page Software

About:HubSpot ( is a popular cross channel inbound marketing system offering multiple Online marketing solutions from a single platform, including their Landing Page Software ( Features of the Hubspot Landing Page Software include: customizable more »


Date Listed:February 06, 2013

Price:$77.00 for theme, $67.00 for plugin

Sub-Category: WP Landing Page Plugins/ Themes

About:WPSpire ( is a Wordpress Landing Page, Sales Page, Squeeze Page, and Mini-Site Theme first released in 2009, but with consistent updates since. WordPress Spire also has a plugin extension, WpSpire Plugin, for those more »


Date Listed:April 22, 2014

Price:Starting @ $20.00 per landing page template

Sub-Category: Landing Page Templates

About:Buy LP Design ( is a landing page template provider established by Mrinal Mahanti in 2013. The Buy LP Design collection currently includes dozens of professionally designed, high converting and fully optimized landing pages. more »


Date Listed:June 14, 2012

Price:$49.99 /mo

Sub-Category: SEM/PPC Training/Tutorials

About:PPC-Coach ( is a Pay-Per-Click ad coaching community founded and operated by Will Haimerl. PPC-Coach provides PPC Training, Tools, and 1-on-1 support for several PPC platforms including Google Adwords, 7 Search, MSN Adcenter, Facebook more »


Date Listed:March 15, 2013

Price:$34.38 + s/h or $22.00 kindle edition

Sub-Category: SEM/PPC Books

About:Search Engine Marketing, Inc: Driving Search Traffic to Your Company's Web Site (2nd Edition) ( is a 672 page Search Engine Marketing book co-written by Mike Moran & Bill Hunt in 2008. Mike Moran more »


Date Listed:July 31, 2013


Sub-Category: PPC/Sponsored Search Engines

About:Originally founded as a sponsored search engine in 1999, Search123 ( is now a leading PPC publisher network. In 2003 ValueClick acquired Search123 and further established the Search Engine advertising platform and network of more »


Date Listed:June 05, 2012

Price:Negotiated hourly of project pricing

Sub-Category: Landing Page Design Services

About:Freelancer ( does not have many specific set priced Landing Page Services advertised on their Freemarket Marketplace (, however, as one of the largest freelancer and crowdsourcing platforms online with thousands of experienced web more »


Date Listed:February 24, 2013

Price:Free basic, starting @ $799.00 /mo

Sub-Category: SEM/PPC Management Software

About:adCore ( is a powerful Search Engine Marketing management software used by over 5,000 advertisers and 600 agencies. adCore was developed by Podium Advertising Technologies Ltd. and first released in 2005. adCore provides an more »


Date Listed:February 06, 2013

Price:Custom pricing

Sub-Category: PPC Management Services

About:In business since 2001, WPromote ( is a full service website marketing agency out of Southern California providing PPC, SEO, Social, Mobile and other web marketing and advertising services, including their small business "Quicklist" more »


Date Listed:July 30, 2013

Price:Free consultation and review, pricing upon request

Sub-Category: PPC Management Services

About:Founded in 2007, PurePPC ( is a full-service Adwords certified PPC Management and consulting firm based out of West Jordan, Utah. With a proven process to improve targeting and increase ROI, the experienced PurePPC more »


Date Listed:July 30, 2013


Sub-Category: PPC Keyword/Research Software

About:AdSpy Elite ( is an affordable PPC competitive intelligence software offered by Jean-Philippe Schoeffel. AdSpy Elite allows users to easily track, monitor and profit from competitors PPC advertising campaigns on the top search engines, more »


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