Search Engine Marketing (PPC)
AdSpy ElitePPC Web SpySimplyCast Landing Page GeneratorSales Page ThemePPC Coach Search Engine Marketing, IncSearch123Freelancer Landing Page DesignadCoreWPromote "QuickList" PPC Management PurePPCSEMrushInstaPageClickThrooPROFITSthemePPC AcademyThe Findability FormulaMammaLandingPageServices.comAdWatcher

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About PPC Search Engine Marketing

PPC Search Engine Marketing, also called Sponsored Search Advertising, Search Engine Advertising or Search Advertising is the practice of advertising a product, service, or organization via PPC (price per click) ads triggered by specific keyword searches on Search Engines that offer sponsored search advertising. Most Sponsored Search Engines display 'sponsored' text ads in addition to their organic search results and allow advertisers to bid the amount they are willing to pay per click (visit to their specified webpage) resulting from a specified search. Since the emergence of the first Sponsored/PPC Search Engines over 15 years ago, Sponsored Search Advertising has and continues to be one of the most targeted and effective forms of online advertising. In 2012, Sponsored Search Advertising made up for nearly 50% of all digital advertising with nearly $17 billion in ad spend. As web search has continued evolve and become more profitable, the big 3 search engines (Google, Yahoo! and Bing) have aggressively competed for market share and now account for over 95% of all web searches. With an ever increasing number of businesses turning to the web to meet their marketing and advertising needs, Sponsored Search has become increasingly competitive and costly. Today, those incorporating Sponsored Search Advertising into their digital marketing strategy must carefully plan, manage, and optimize their Search Engine Advertising campaigns in-order to achieve optimal and profitable results. As such, there are a wide range of PPC/SEM services, software, training programs, and other resources available to help businesses and marketers do just this. Listed and organized within this category for user reviews and comparison are the Top PPC/Sponsored Search Engines, PPC Management Services, SEM/PPC Management Software, PPC Keyword/Research and Competitive Analysis Software, SEM/PPC Books, SEM/PPC Training Programs, Landing Page Software, Landing Page Design Services, Landing Page Templates, and Wordpress Landing Page Plugins/Themes. Listed separately in our dedicated Google Adwords Advertising category are the top Google Adwords products, services and other resources.

See also: Search Engine Marketing Wikipedia Description and Pay Per Click Wikipedia Description.

Search Engine Marketing (PPC)

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Date Listed:July 30, 2013

Price:$9.99

Sub-Category: PPC Keyword/Research Software

About:AdSpy Elite (www.adspyelite.com) is an affordable PPC competitive intelligence software offered by Jean-Philippe Schoeffel. AdSpy Elite allows users to easily track, monitor and profit from competitors PPC advertising campaigns on the top search engines, more »

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Date Listed:January 21, 2013

Price:Free basic version, $97 platinum version

Sub-Category: PPC Keyword/Research Software

About:Brad Callen's PPC Web Spy (www.PPCWebSpy.com) is a Keyword Research tool that allows users to view any Google Adwords advertiser's keywords in real time while browsing Google. Users of the software can access several more »

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Date Listed:February 09, 2013

Price:Free Basic, Premium Plans starting @ $9.99 /mo

Sub-Category: Landing Page Software

About:SimplyCast (www.SimplyCast.com), is a popular cross-channel marketing system, best known for their flagship Email Marketing Solution, but also offering several other marketing solutions including their Landing Page generation software (www.simplycast.com/software/Landing-Page-Generator) along with several other more »

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Date Listed:February 06, 2013

Price:$97.00

Sub-Category: WP Landing Page Plugins/ Themes

About:Sales Page Theme (www.squeezetheme.com/salespagetheme) is a Wordpress Sales and Landing Page theme offered by the developers of the popular Affiliate Theme, SqueezeTheme and SqueezePlugin. Sales Page Theme is a powerful solution to easily build more »

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Date Listed:June 14, 2012

Price:$49.99 /mo

Sub-Category: SEM/PPC Training/Tutorials

About:PPC-Coach (www.PPC-Coach.com) is a Pay-Per-Click ad coaching community founded and operated by Will Haimerl. PPC-Coach provides PPC Training, Tools, and 1-on-1 support for several PPC platforms including Google Adwords, 7 Search, MSN Adcenter, Facebook more »

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Date Listed:March 15, 2013

Price:$34.38 + s/h or $22.00 kindle edition

Sub-Category: SEM/PPC Books

About:Search Engine Marketing, Inc: Driving Search Traffic to Your Company's Web Site (2nd Edition) (www.amazon.com/books/search-engine-marketing-inc) is a 672 page Search Engine Marketing book co-written by Mike Moran & Bill Hunt in 2008. Mike Moran more »

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Date Listed:July 31, 2013

Price:PPC

Sub-Category: PPC/Sponsored Search Engines

About:Originally founded as a sponsored search engine in 1999, Search123 (www.search123.com) is now a leading PPC publisher network. In 2003 ValueClick acquired Search123 and further established the Search Engine advertising platform and network of more »

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Date Listed:June 05, 2012

Price:Negotiated hourly of project pricing

Sub-Category: Landing Page Design Services

About:Freelancer (www.freelancer.com) does not have many specific set priced Landing Page Services advertised on their Freemarket Marketplace (www.freelancer.com/marketplace), however, as one of the largest freelancer and crowdsourcing platforms online with thousands of experienced web more »

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Date Listed:February 24, 2013

Price:Free basic, starting @ $799.00 /mo

Sub-Category: SEM/PPC Management Software

About:adCore (go.adcore.com) is a powerful Search Engine Marketing management software used by over 5,000 advertisers and 600 agencies. adCore was developed by Podium Advertising Technologies Ltd. and first released in 2005. adCore provides an more »

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Date Listed:February 06, 2013

Price:Custom pricing

Sub-Category: PPC Management Services

About:In business since 2001, WPromote (www.wpromote.com) is a full service website marketing agency out of Southern California providing PPC, SEO, Social, Mobile and other web marketing and advertising services, including their small business "Quicklist" more »

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Date Listed:July 30, 2013

Price:Free consultation and review, pricing upon request

Sub-Category: PPC Management Services

About:Founded in 2007, PurePPC (www.pureppc.com) is a full-service Adwords certified PPC Management and consulting firm based out of West Jordan, Utah. With a proven process to improve targeting and increase ROI, the experienced PurePPC more »

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Date Listed:July 22, 2012

Price:Starting @ $69.95 /mo

Sub-Category: PPC Keyword/Research Software

About:SEMrush (www.SEMrush.com) is a popular SEM (SEO & PPC) keyword research and competitive analysis tool developed by the SEO Quake team and first released in 2008. SEMRush has over 300,000 users and a regularly more »

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Date Listed:July 28, 2013

Price:14 day free trial, free branded pages, starting at $14.00 /mo unbranded

Sub-Category: Landing Page Software

About:InstaPage (www.instapage.com) is a popular landing page building and testing software first released in 2011 and now used by over 30,000 businesses. InstaPage features include a landing page builder, over 50 professional landing page more »

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Date Listed:April 22, 2014

Price:14 day free trial, starting @ $95.00 /mo

Sub-Category: Landing Page Software

About:ClickThroo (www.clickthroo.com) is a landing page building and marketing platform released in 2012 by Dave Bird and Ignas Bernotas. The ClickThroo platform includes an easy to use landing page builder, over 100 professionally designed more »

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Date Listed:February 06, 2013

Price:$97.00

Sub-Category: WP Landing Page Plugins/ Themes

About:PROFITStheme (www.profitstheme.com) is a popular Wordpress Internet Marketing theme that allows users to quickly and easily create landing pages, sales pages and squeeze pages. Profits Theme is the flagship product of Get Profits Fast, more »

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Date Listed:July 16, 2012

Price:$1.00 7 day trial, $10.00 /mo

Sub-Category: SEM/PPC Training/Tutorials

About:PPC Academy (www.PPCAcademy.com) is a PPC Search Engine Marketing training program, focusing primarily on Google Adwords but also covering Microsoft ad center, Facebook Ads, and Miva. A PPC Academy membership includes: Easy-to-follow video more »

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Date Listed:March 15, 2013

Price:$16.36 + s/h or $12.99 kindle edition

Sub-Category: SEM/PPC Books

About:The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing (www.amazon.com/books/findability-formula) is a 288 page Search Engine Marketing book written by Heather F. Lutze in 2009. Heather Lutze is an Search Engine Marketing more »

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Date Listed:July 31, 2013

Price:PPC

Sub-Category: PPC/Sponsored Search Engines

About:Mamma (www.mamma.com/advertise) was launched in 1996 by Herman Tumurcuoglu and was one of the web's first metasearch engines. Mamma aggregates and organizes content from several of the web's leading search engines and has been more »

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Date Listed:July 28, 2013

Price:$199.00

Sub-Category: Landing Page Design Services

About:LandingpageServices (www.landingpageservices.com) is an affordable PPC Landing Page and Squeeze Page design service established in 2012 by Technota Inc., a New Jersey based web design agency. LandingpageServices specializes in designing landing pages that are more »

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Date Listed:August 01, 2013

Price:30 day free trial, starting @ $29.95 /mo

Sub-Category: SEM/PPC Management Software

About:AdWatcher (www.adwatcher.com) is a click fraud monitoring and PPC ad tracking tool first developed in 2003. AdWatcher was designed to help small and mid sized businesses monitor their PPC advertising campaigns and increase ROI. more »

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