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About Social Media Analytics Tools
Social Media Analytics Tools are programs or applications that report Social Media data metrics from multiple Social Networks, in order to provide brands and marketers actionable insights to optimize their SMM campaigns and better meet their customers needs. The data Social Media Analytics Tools report vary from platform to platform but typically include social activity/profile analysis, competitor benchmarking, historical data, hashtag/keyword monitoring, and other important data points. Pricing for most Social Media Analytics Tools is typically monthly subscription based ranging anywhere from a few dollars a month to several thousand. Most offer users a free trial or demo of the software before committing to purchase. Listed below for user reviews and comparison are the Top Social Analytics Software and Platforms currently available. Listed separately are Social Media Marketing Management Software, the majority of which also provide some level of Social Media Analytics. Also listed separately are more specific Social Analytics programs – Social Influencer Software/Tools and Twitter Analytics software.
See also: Social Analytics Wikipedia Description
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