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About Advertising Networks
Advertising Networks or Ad Serving Networks are online advertising platforms that connect Advertisers looking to advertise a product, service or brand to Publishers willing to host the advertisements in-order to monetize their online traffic. Online Advertising Markets and the media that publish the ads generate billions of dollars in revenue each year and online Ad Serving is quickly becoming the largest and most targeted advertising channel available. Most online Ad Networks use advanced ad serving technology which enables targeting, tracking and reporting of clicks and impressions. Depending on the Network advertisers can target specific publisher websites, categories, geographically, demographically or Contextually. There are also Re-targeting Networks which maximize engagement by essentially prompting ads to follow a website visitor as they browse the web, if they left the advertisers website without completing the desired action. Ads are most often offered in Banner or text format, however depending on the Network there are other ad formats available such as: In-text ads, Pop, Interstitial and Peel-away ads. Ad Network ads are typically priced on a Cost per Click (PPC, CPC) or Cost per View (PPV, CPM) bid based or set price format paid by the advertiser and split between the Ad Network and publisher. There are hundreds of Advertising Networks online today and there have been several acquisitions in recent years as larger companies enter this emerging market. However the pioneer Google Adwords and its Content Network still control much of the Ad Serving market and there is a dedicated category within this site for Adwords related Products and Services. Categorized and listed for user reviews and comparison are the other top Advertising Networks in the industry.
See also: Advertising Networks Wikipedia Description or Ad Serving Wikipedia Description
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