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About SMS (Text) Marketing Software/Services
SMS (Text) Marketing is a form of Mobile Marketing that has become increasingly popular within the last decade. SMS/Text Marketing includes any type of business to consumer engagement via mobile SMS text including Coupons, Contests, Polls, Text-to-vote, MMS (Multimedia Message Service), or any other promotional text message. SMS Marketing has proven to be an effective marketing channel, primarily because most mobile phone users typically open their text messages within minutes, providing the potential for almost immediate engagement and higher conversion rates then more traditional marketing methods. Standard features of most SMS (Text) Marketing platforms/services include web-to-text, bulk (subscriber) messaging, keyword optins, autoresponders, reporting/analytics and other campaign management features. Most SMS campaigns run off of shared short codes (5 or 6 digit numbers) that have been assigned, by mobile operators to SMS marketing providers, for the use of marketing and other consumer services. Dedicated or custom short codes are also often available from some SMS Marketing providers but typically incur premium set up and monthly fees, that make them unaffordable for most small and mid-sized businesses. Similar to Email Marketing, SMS marketing also requires consumers to opt-in (typically by texting a specific keyword to a specific short code) and have the ability to opt-out (by texting STOP to the short code provided). SMS Marketing Software/Services are typically priced on a monthly volume basis or on a pay-as-you-go per message basis. Listed below for user reviews and comparison are the Top SMS/Text Marketing Providers (Gateways, Software, and Services) currently available.
See also: SMS Marketing Wikipedia Description, Direct Text Marketing Wikipedia Description
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