SEM/PPC Books
PPC Search Engine Marketing For DummiesUltimate Guide to Pay-Per-Click AdvertisingLanding Page OptimizationSearch Engine Marketing, IncThe Findability FormulaPPC Search Engine Marketing: An Hour a Day

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About Search Engine Marketing (PPC) Books

PPC Search Advertising allows businesses, small and large alike, to attract targeted visitors from the top Search Engines (Google, Yahoo, & Bing). In the last decade, Sponsored Search Advertising has quickly become a multi-billion dollar industry and is on the verge of taking over television as the top Advertising channel (in terms of ad spend). For businesses looking to tap into this channel and manage their own PPC advertising campaigns there can be a deep learning curve in effectively doing so. As such, several Search Engine Marketing (PPC) Books and other training tutorials have been made available by Search Marketing experts to help make the process much easier. Most Search Engine Marketing (PPC) Books touch on both Google Adwords and Microsoft Adcenter (Bing & Yahoo), the 2 most popular Sponsored Search networks currently available, and cover the most important factors of Search Advertising including: ad writing, keyword targeting, bidding, and optimization. Listed below for user Reviews and comparison are the TOP Search Engine Marketing (PPC) books. Listed separately in a more specific Google Adwords category are the top Google Adwords books.

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Date Listed:March 15, 2013

Price:$17.55 + s/h or $13.99 kindle edition

About:Pay-Per-Click Search Engine Marketing For Dummies (www.amazon.com/books/ppc-for-dummies) is a 388 page Search Engine Marketing book written by Peter Kent in 2006. Peter Kent is an experienced web developer, marketer, consultant and author who specializes more »

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Date Listed:March 15, 2013

Price:$17.32 + s/h or $12.99 kindle edition

About:The Ultimate Guide to Pay-Per-Click Advertising (www.amazon.com/books/ultimate-guide-to-ppc-advertising) is a 326 page Search Engine Marketing (PPC) book written by Richard Stokes in 2010. Richard Stokes is a successful Online Marketer with nearly 20 years more »

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Date Listed:March 15, 2013

Price:$20.54 + s/h or $16.99 kindle edition

About:Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (www.amazon.com/books/landing-page-optimization) is a 496 page Search Engine Marketing/Landing Page Optimization book co-written by Tim Ash, Maura Ginty, & Rich Page in 2012. more »

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Date Listed:March 15, 2013

Price:$34.38 + s/h or $22.00 kindle edition

About:Search Engine Marketing, Inc: Driving Search Traffic to Your Company's Web Site (2nd Edition) (www.amazon.com/books/search-engine-marketing-inc) is a 672 page Search Engine Marketing book co-written by Mike Moran & Bill Hunt in 2008. Mike Moran more »

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Date Listed:March 15, 2013

Price:$16.36 + s/h or $12.99 kindle edition

About:The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing (www.amazon.com/books/findability-formula) is a 288 page Search Engine Marketing book written by Heather F. Lutze in 2009. Heather Lutze is an Search Engine Marketing more »

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Date Listed:March 15, 2013

Price:$19.79 + s/h or $19.99 kindle edition

About:Pay-Per-Click Search Engine Marketing: An Hour a Day (www.amazon.com/books/ppc-an-hour-a-day) is a 326 page Search Engine Marketing (PPC) book co-written by David Szetela & Joseph Kerschbaum in 2010. David Szetela is a digital advertising expert more »

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