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About CPC/PPC Ad Networks
CPC (Cost Per Click) or PPC (Pay or Price per Click) is a pricing model commonly used by Advertising Networks and Sponsored Search Engines. Advertising Networks that offer CPC pricing allow advertisers to bid and pay on a cost per click basis. The revenue generated from these clicks is split between the advertising network and ad publisher. The cost of each click is sometimes a flat rate but most often determined by a bidding structure where more competitive keywords, niches, and demographics will be priced higher then less competitive ones, as there are usually more advertisers bidding on them and increasing the price. Click fraud has been a prevailing issue for the PPC pricing structure but most Ad Networks now implement automated systems to help guard against fraudulent clicks by competitors or unscrupulous publishers. PPC Ad Networks differ from PPC Search Engines in that Network ads are served on 3rd party web properties and not on Search Engine results pages. Google Adwords, the pioneer and leader in serving PPC ads, allows advertisers to control both search engine and its content/display network (adsense) ads from the same platform (adwords) and has dedicated a category on this site for all Adwords related Products and Services listings. Listed below for user reviews and comparison are the TOP PPC ad serving networks currently available. Several other Ad Networks listed in different sub-categories also offer CPC pricing options.
See also: Pay Per Click Wikipedia Description
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