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About PPC Keyword and Competitive Analysis Software
PPC Keyword and Competitive Analysis Software is any type of downloadable program or web based application that can help PPC advertisers analyze keyword data, find new PPC keyword opportunities, and/or analyze their PPC competitors – for the purpose of building new or further optimizing existing PPC marketing campaigns. In today's competitive PPC advertising environment, savvy marketers are consistently looking for ways to find an edge on their competitors, save on PPC advertising costs, and improve ROI. While the free built-in Adwords and Bing Ads Keyword tools do no doubt provide value, those that rely on them solely to generate their keywords will often find stiff competition and the resulting high bid prices. PPC Keyword Software can allow marketers to uncover high converting and low competition long tail keywords that would of otherwise never of been discovered. Further, PPC Competitive Analysis software can help marketers keep tabs on their competitors campaigns in-order to improve their own, with access to data points such as keywords, ad copies, ad spend, landing pages, and more. Features and pricing of different PPC Keyword and Research Software varies greatly and ranges from a small one-time license fees to hundreds of dollars per month in access fees. Listed below for user reviews and comparison are the Top PPC Keyword Research and Competitive Analysis Software currently available. Listed in a separate sub-category are PPC Management Software/tools, many of which also include built-in keyword research and competitive analysis tools. Also listed separately in our dedicated Google Adwords Advertising are Adwords Keyword Software tools.
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