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PPC Management Software also sometimes called Bid Management Software is any type of downloadable program or web based platform/application that assists in the management and optimization of sponsored search advertising campaigns across multiple search engines. Common features of PPC Management Software include campaign import/export, automatic bid management/optimization, tracking, keyword/ad/landing page optimization, and reporting. For businesses, marketers, and agencies PPC Management Software can provide an ideal solution to effectively and efficiently setup, manage, and optimize multiple PPC advertising campaigns from a single platform. PPC Management Software is typically priced on a flat monthly basis, with some of the more advanced platforms also charging a small percentage of monthly ad spend. Listed below for user reviews and comparison are the Top Search Marketing PPC Management Platforms and Software currently available. Listed in our dedicated Google Adwords Advertising category are the top Google Adwords Management Programs (software and applications). Listed within a separate sub-category are PPC Keyword and Competitive Analysis software.
See also: Bid Management Software Wikipedia Description
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