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About Comparison Shopping Search Engines
Comparison Shopping Engine’s (CSEs) can be a powerful and often overlooked online advertising/marketing channel for online retailers. Essentially, Comparison Shopping Engine’s are websites where online retailers can list their product catalogs (data feeds) typically on a CPC (cost per click) keyword basis, and consumers can compare specific product prices from multiple merchants. Currently, there are dozens of Shopping Comparison Websites available for both consumers and merchants, with Google Shopping (integrated with Google Adwords) leading the way. Many online retailers choose to utilize multiple Shopping Comparison Engine’s and most often use data feeds (also known as an xml feeds, shopping feeds, or product feeds) to import their product information. Often data feeds can be exported to most CSEs via your store platform (Magento, Volusion, Shopify, Yahoo! Stores, etc.), however, some CSE’s may have unique data feed specifications. Data Feed Management Software and Services are also often used in the process of managing campaigns on multiple platforms. Listed below for User Reviews and Comparison are the TOP Comparison Shopping Engines currently available.
See also: Comparison Shopping Website Wikipedia
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