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Mobile Advertising Networks are platforms that connect advertisers looking to buy mobile device (web and mobile app) advertising to mobile web publishers and mobile app developers looking to monetize their mobile traffic. In recent years the Mobile Advertising market has seen tremendous growth. As of 2014, nearly 1.75 billion people worldwide own a smartphone. Mobile Advertising ad spend is estimated to reach nearly 15 billion dollars, up over 50% from the previous year. 2014 also marks the year that many expect mobile device web use to surpass traditional web (desktop and laptop) usage. It is also forecasted that by 2017 mobile ad spending will overtake traditional web ad spending. With such a clear shift in the Web advertising landscape, dozens of Mobile Advertising Networks have emerged in recent years looking for a piece of the market share. Currently, big players like Admob (Google Mobile Advertising) and iAd (Apple Mobile Advertising) control the majority of the mobile advertising market, making for a highly competitive and somewhat volatile environment for the remaining market share, with acquisitions and mergers commonplace. There are a wide range of Mobile Ad Networks (Self-serve, Premium Managed, Blind Networks, Open Marketplaces, RTB Exchanges, & more) offering a wide range of Mobile Advertising solutions (ad formats, targeting options, analytics, optimization etc.). The most common Mobile Ad Network pricing format for advertisers is CPC (cost per click) but other formats such as CPM (cost per mille), CPI (cost per app install), and CPA (cost per action) are also often available. Listed below for user reviews and comparison are the most widely used Mobile Advertising Networks currently available. Listed in a separate but similar category are performance based Mobile Affiliate Advertising Networks.
See also: Mobile Advertising Wikipedia Description.
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