Google Adwords Google Adwords (www.google.com/adwords) is the sponsored search, display network, mobile ad network, video ad network, and product listing ad platform for Google Advertisers. First established in October of 2000, Google Adwords is the largest sponsored search and advertising network online and is Google's primary source for revenue. In 2003 Google Adwords added its Content/Display Network, known as "Adsense" for publishers, which allows 3rd party web properties to publish and earn revenue from Google Ads. In the years following Google also merged a video advertising network (Youtube), a mobile advertising network (adMob), and Google Shopping (product listing ads) to the Adwords platform. As such, in addition to Google search ads, advertisers can also set up and manage display, video, mobile, and product listing ad campaigns from the same Google Adwords account. For sponsored search ads, Google Adwords provides advertisers an easy to use platform to set up, bid, publish, and manage text ads that are displayed for specific keyword searches throughout the entire Google search network. Pricing for Google Search ads are exclusively keyword PPC (price per click) bid based and determined by several factors including keyword competitiveness, landing page quality (quality score), CTR (click through rates), and other factors. Additionally, aside from keyword targeting, advertisers can target by location, device, and other demographics. Google Adwords no longer charges an activation fee and offers both post and pre-pay options. Google Adwords can be a very effective advertising channel/platform, however it is also a very competitive marketplace and with many advanced platform features it can require a sharp learning curve for new advertisers to achieve profitable campaigns. As such, there is a dedicated Google Adwords Advertising category within this website that lists and categorizes many of the top Google Adwords related products and services currently available.
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Google Adwords Reviews

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July 31, 2013

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About Google Adwords

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Overview:

Google Adwords (www.google.com/adwords) is the sponsored search, display network, mobile ad network, video ad network, and product listing ad platform for Google Advertisers. First established in October of 2000, Google Adwords is the largest sponsored search and advertising network online and is Google's primary source for revenue. In 2003 Google Adwords added its Content/Display Network, known as "Adsense" for publishers, which allows 3rd party web properties to publish and earn revenue from Google Ads. In the years following Google also merged a video advertising network (Youtube), a mobile advertising network (adMob), and Google Shopping (product listing ads) to the Adwords platform. As such, in addition to Google search ads, advertisers can also set up and manage display, video, mobile, and product listing ad campaigns from the same Google Adwords account. For sponsored search ads, Google Adwords provides advertisers an easy to use platform to set up, bid, publish, and manage text ads that are displayed for specific keyword searches throughout the entire Google search network. Pricing for Google Search ads are exclusively keyword PPC (price per click) bid based and determined by several factors including keyword competitiveness, landing page quality (quality score), CTR (click through rates), and other factors. Additionally, aside from keyword targeting, advertisers can target by location, device, and other demographics. Google Adwords no longer charges an activation fee and offers both post and pre-pay options. Google Adwords can be a very effective advertising channel/platform, however it is also a very competitive marketplace and with many advanced platform features it can require a sharp learning curve for new advertisers to achieve profitable campaigns. As such, there is a dedicated Google Adwords Advertising category within this website that lists and categorizes many of the top Google Adwords related products and services currently available. More

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Google

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Google Inc.

Owner/Founder:

Larry Page & Sergey Brin

Year Established:

2000

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