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A well written, optimized, and formatted Press Release is perhaps the most important aspect of Press Release Marketing. Most Press Releases range from 400-800 words and include a headline (title), summary paragraph, location/date line, body, company information and contact details. Another important aspect of Press Release marketing to take into consideration is that Google now considers Press Release links to be “unnatural” and it is highly recommends implementing a nofollow tag to all outgoing links within a Press Release to avoid penalization. Other aspects of Press Release content to now avoid include over-optimized anchor text links and keyword stuffing. For those that are not familiar with writing effective Press Releases and the current best practices, there are a range of options available to provide this service. Listed below are several of the Top Press Release Writing services currently available, as well as the top outsourcing platforms for hiring freelance writing contractors. Listed separately, Full Service Press Releases offer a complete (Press Release Writing + Distribution) solution, as do some Press Release Distribution Services.
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