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About Banner Advertising Networks
The majority of all banner advertisements published online are served via Advertising Networks. Banner Advertising Networks are Advertising Networks that connect advertisers looking to advertise a product, service or brand (via banner advertisements) with publishers (website owners) looking to monetize their web traffic by publishing banner advertisements. Banner Advertising Networks charge advertisers on either a per click or per impression basis of which is split between the network and publisher. While banner ad sizes and formats have been standardized by the IAB (Interactive Advertising Bureau) each Banner Ad Network still determines which banner ad sizes and formats they choose to make available to advertisers. Most Banner Ad Networks use advanced ad serving technology which enables targeting, tracking and reporting of clicks/impressions providing advertisers with targeted banner ad placements, campaign testing and ultimately higher click through and conversion rates. The Google Adwords content network remains the largest ad serving network that offers banner advertising however there are dozens of other Ad Serving Networks that either specialize in or offer Banner Advertising. Listed below for user reviews are many of the top Banner Ad Serving Networks. Many Ad Serving Networks categorized elsewhere on this site also offer banner advertising.
See also: Advertising Networks Wikipedia Description or Ad Serving Wikipedia Description
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