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About PPV & CPM Ad Pricing
PPV (pay per view) or CPV (cost per view) and CPM (cost per mille) or CPT (cost per thousand) are ad pricing options where advertisers pay on a per view (impression) basis for their advertisements served. Commonly offered by Ad Serving Networks as an alternative to CPC (cost per click) pricing, PPV and CPM pricing is either flat rate or bid based determined by targeting specification (keyword, category, demographic, location etc). Revenue generated from PPV ads served is split by the Ad Serving Network and the ad publisher. PPV and CPM pricing is generally used by more advanced advertisers, as ad campaigns utilizing this pricing format must be highly targeted and strategically placed in order to receive a good ROI. Listed below for user reviews and comparison are several of the top PPV/CPM Ad Network along with a few PPV advertising ‘how to’ guides. Many Ad Serving Networks listed in other sub-categories also offer PPV/CPM pricing options.
See also: Cost per Mille Wikipedia Description
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