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Released in October of 2000, Google Adwords is the advertising platform for Google's sponsored search ads and their Content Network Ads. Google AdWords provides advertisers the ability to place sponsored search based text advertisements throughout their search network, as well as text, banner, and rich media ads via their large network of websites that serve Google Ads. Pricing for Google Adwords sponsored keyword listings are CPC (cost per click) bid based, with both CPC and CPM (cost per thousand impressions) pricing options available for sponsored ads on their Content Network. Adword text advertisements are character limited, consisting of a top headline with a maximum of 25 characters and two text lines, both with a maximum of 35 characters. Correctly advertising on Adwords can provide businesses extremely targeted and high converting visitors. However, due to its popularity and bid based pricing structure, the cost to advertise on Adwords can often outweigh the benefit. Unlike the Adwords of several years ago, with today’s competitive online advertising market most new Adwords advertisers will find a steep learning curve for effective and profitable campaigns. Fortunately, as such a popular and potentially effective advertising method, there are numerous Google Advertising services, products, tools, and training programs/tutorials to help those looking to profitably advertise via Google Adwords. Listed and categorized for user reviews and comparison are the TOP Google Adwords Keyword Software/Tools, Google Adwords Management Services, Google Adwords Management Software, Google Adwords Books, and Google Adwords Training Programs and Tutorials. Also covering Google Adwords in addition to other Sponsored Search Advertising platforms is our broader Search Engine Marketing (PPC) category and its several sub-categories.
See Also: Google Adwords Wikipedia Description
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