Social Media Advertising Platforms
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About Social Media Advertising Platforms

In recent years, most of the leading Social Media Networks and Social Bookmarking Websites have developed and launched self-serve advertising platforms to help monetize their user bases and provide marketers with effective Social advertising solutions. Leading the charge was Facebook, first launching their Advertising platform in 2007. Following suit was Linkedin Ads (2008), Reddit Ads (2009), Twitter Ads (2012), Pinterest Promoted Pins (2013), and Instagram Ads in 2015. Social Media Advertising Platforms can be very effective channels for advertisers to reach targeted users and compliment their Social Media Marketing and Search Engine Marketing campaigns. Most Social Media Advertising Platforms provide multiple demographic targeting options, ad tracking analytics, and other features that help users get the most out of the platform and their advertising dollar. The most commonly used pricing model for Social Advertising Platforms is CPC (cost per click), which means advertisers only pay for visits to specified internal or external web pages. Some Social Media Advertising Platforms listed also offer CPM (cost per 1000 views) pricing as well, which can be favorable for more experienced advertisers. Listed below for user reviews and comparison are the top Social Media Advertising Platforms currently available in 2015. Listed separately are Social Exchange Networks and Social Influencer Networks.

See also: Social Network Advertising Wikipedia Description

Social Media Advertising Platforms

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Date Listed:March 15, 2012

Price:CPC or CPM

About:The leading social destination on the web and currently the 2nd most visited website online with over 1 billion users worldwide, Facebook.com released its advertising platform in 2007 (www.facebook.com/business) providing a self service solution more »

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Date Listed:September 23, 2015

Price:CPM

About:In 2014, Instagram began rolling out and testing their sponsored advertising program - with a full self serve platform now available globally for all businesses. Instagram Ads (business.instagram.com/advertising/) are available in a Image, Video, more »

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Date Listed:March 18, 2012

Price:Starting @ $0.05 Per Stumble (view)

About:Founded in 2001, StumbleUpon (www.stumbleupon.com) is a unique social bookmarking and networking¬†discovery engine that finds and recommends web content to its users. With over 20 million registered users and over 1 billion stumbles each more »

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Date Listed:October 17, 2012

Price:CPM/PPV

About:The popular social sharing and micro-blogging platform, Twitter (www.twitter.com) publicly released its self serve business advertising platform (biz.twitter.com/start-advertising) in March of 2012. Currently 3 options are available from the self serve Twitter Advertising platform more »

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Date Listed:March 14, 2012

Price:CPC starting at $2.00 per click

About:Linkedin Advertising (www.linkedin.com/ads) provides the opportunity for businesses to place targeted CPC ads within the Linkedin network that link directly to their website or Linkedin page. Linkedin's network now has over 150 million members, more »

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Date Listed:March 20, 2012

Price:CPM $25.00 minimum buy

About:Plenty of Fish (pof.com), one of the worlds most popular singles and dating websites with over 20 million registered users and 6 billion page views a month offers an in house self-service advertising platform more »

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Date Listed:July 16, 2013

Price:$.75 CPM (1000 views), $20.00 per day minimum

About:Since 2009, Reddit has offered self serve Sponsored post advertising. (www.reddit.com/advertising). In 2013, Reddit overhauled their existing advertising program to offer additional features and an easier to use platform. Anyone with a reddit account more »

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Date Listed:November 15, 2014

Price:CPC

About:In 2014, Pinterest released their do it yourself Promoted Pins (ads.pinterest.com) platform, which allows businesses to purchase and manage CPC advertising campaigns on Pinterest. The Pinterest Promoted Pins platform allows users to promote existing more »

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