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About Social Media Advertising Platforms
In recent years, most of the leading Social Media Networks and Social Bookmarking Websites have developed and launched self-serve advertising platforms to help monetize their user bases and provide marketers with effective Social advertising solutions. Leading the charge was Facebook, first launching their Advertising platform in 2007. Following suit was Linkedin Ads (2008), Reddit Ads (2009), Twitter Ads (2012), Pinterest Promoted Pins (2013), and Instagram Ads in 2015. Social Media Advertising Platforms can be very effective channels for advertisers to reach targeted users and compliment their Social Media Marketing and Search Engine Marketing campaigns. Most Social Media Advertising Platforms provide multiple demographic targeting options, ad tracking analytics, and other features that help users get the most out of the platform and their advertising dollar. The most commonly used pricing model for Social Advertising Platforms is CPC (cost per click), which means advertisers only pay for visits to specified internal or external web pages. Some Social Media Advertising Platforms listed also offer CPM (cost per 1000 views) pricing as well, which can be favorable for more experienced advertisers. Listed below for user reviews and comparison are the top Social Media Advertising Platforms currently available in 2015. Listed separately are Social Exchange Networks and Social Influencer Networks.
See also: Social Network Advertising Wikipedia Description
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