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About Ad Retargeting
Ad Re-targeting or Re-marketing is a form of targeted display advertising in which Ad Networks serve related ads to a viewer after they leave the advertisers website without making a purchase. This form of advertising maximizes the engagement with potential customers since they have already shown interest in the advertisers product or service and studies have shown that the ROI (return on investment) is higher then typical ad serving. Retargeting is a growing online marketing strategy and there are several advertising agencies that specialize in Re-targeting along with several more Ad Serving Networks that include it as a additional targeting option. Listed below for user reviews and comparison are the top Retargeting Ad Networks in the industry.
See also: Behavior Retargeting Wikipedia Description
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