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About Press Release Marketing

Press Release Marketing is the practice of indirectly Marketing a business, organization, or website via News (Press) Releases. Press Releases are simply any type of newsworthy announcement that is written or recorded for the purpose of distribution to news media outlets. For businesses and organizations, Press Releases can provide an effective form of communication to reach a wide demographic (customers, consumers, shareholders, etc.). As such, Press Releases have been used for both Public Relations and marketing since their origin, over 100 years ago. Generally speaking, successful Press Release Marketing involves two main components: an optimized Press Release and an effective Press Release Distribution/Publication system. In-order to be considered for publication, Press Releases first must be written/formatted correctly and provide compelling newsworthy content (see Press Release Writing services). For Press Release distribution, the process can be completed manually by submitting Press Releases individually to a private media contact list, by accessing one of the many Press Release Newswire/distribution services available, or by utilizing a Press Release submission software. Most Press Release Distribution services also include additional features and premium add-ons such a formatting editor, writing services, social sharing, reporting/tracking, and other useful features – making them the most widely used solution for Press Release Marketing. As the trend of how news is delivered and read continues to shift from traditional channels to newer digital Media channels (online news sites, search engines, social media, mobile news apps etc.) Press Release distribution has also adapted a more web based focus. For companies or organizations that do not have an in-house public relations or marketing department, there are wide range of Press Release Marketing services, solutions, and “how-to” resources available. Listed and organized within this category for user reviews and comparison are the Top all-in-one Press Press Release (writing + distribution) services, Press Release Distribution services, Press Release Writing services, Press Release Marketing software, Press Release Marketing books, and Press Release Marketing eBooks/courses.