About Banner Advertising

Banner Advertising is a popular form of online display advertising in which banner advertisements are served on web pages and if clicked on direct the visitor to the advertisers webpage. The majority of banner ads online are served by Banner Ad Serving Networks and other Ad Serving Networks that offer Banner Advertising inventory or by Affiliates promoting Advertisements on their webpages. Banner ad publishers can be paid per impression, per click or per sale/lead determined by the Advertiser and the Ad Serving Network or Affiliate Program pricing structure. Banner advertisements can be formatted with text, images, flash, video or audio and banner ad sizes are measured by pixels with the most standard sizes being; leaderboards (728×90), full banners (468×60), half banners (234×60), skyscrapers (120-160×600) and vertical banners (120×240).  Banner ad sizes and formats have been standardized by the IAB (Interactive Advertising Bureau) but ultimately it is determined by the Ad Serving Network as to what banner ad inventory they offer their publishers and furthermore by which banner ad sizes and formats publishers or affiliates choose to publish. With the advanced targeting options and analytics that most Banner Ad Serving Networks now offer Banner Advertising can be one of the most effective forms of online advertising. Categorized and listed for user reviews and comparison are the top Banner Ad Serving Networks, Banner Ad Design Services and Banner Ad Design Software.

See also: Web Banner Wikipedia Description, Standard Web Banner Ad Sizes Wikipedia Description