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Google ShoppingGoogle Shopping (www.google.com/shopping) is Google's popular product comparison Search Engine, first released by in 2002. Originally launched as "Froogle," the Google's Shopping comparison engine was renamed to "Google Product Search" in 2007, and finally Google Shopping in 2012. With the new name, Google also transitioned from a free product listing platform for merchants to an monetized "sponsored" listing platform. The new Google Shopping "Product Listing Ads" are CPC (cost per click) based and allow advertisers to easily list their merchandise to reach consumers from both standard Google Search and from the Google Shopping platform
(www.google.com/shopping). Additionally, Advertisers can reach consumers across multiple devices (desktop, mobile, and tablets), as well as target other demographics. To create Google Shopping Product Listing Ads, Advertisers need both a Google AdWords account and a Google Merchant Center account. Merchants can learn more about Google Shopping advertising opportunities from the Google Shopping Merchant center (www.google.com/ads/shopping/).
Google Shopping (www.google.com/shopping) is Google's popular product comparison Search Engine, first released by in 2002. Originally launched as "Froogle," the Google's Shopping comparison engine was renamed to "Google Product Search" in 2007, and finally Google Shopping in 2012. With the new name, Google also transitioned from a free product listing platform for merchants to an monetized "sponsored" listing platform. The new Google Shopping "Product Listing Ads" are CPC (cost per click) based and allow advertisers to easily list their merchandise to reach consumers from both standard Google Search and from the Google Shopping platform
(www.google.com/shopping). Additionally, Advertisers can reach consumers across multiple devices (desktop, mobile, and tablets), as well as target other demographics. To create Google Shopping Product Listing Ads, Advertisers need both a Google AdWords account and a Google Merchant Center account. Merchants can learn more about Google Shopping advertising opportunities from the Google Shopping Merchant center (www.google.com/ads/shopping/). More