The Findability Formula The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing (www.amazon.com/books/findability-formula) is a 288 page Search Engine Marketing book written by Heather F. Lutze in 2009. Heather Lutze is an Search Engine Marketing expert and an acclaimed speaker, instructor, and consultant on the subject. Within the last decade, Heather has built her Denver, CO based SEM company, the Findability Group (www.findability.com), from the ground up to a mult-million dollar business. With The Findability Formula, Heather walks her readers through an easy to follow approach to Search Engine Marketing that can be applicable to any business, product, or service. The book provides a complete guide to effectively building and implementing a Search Marketing strategy that gets results. Inside, readers will learn exactly how paid and organic search works, and how the 2 can work together to create maximum online visibility and reduce Sponsored search costs over time. The The Findability Formula book is available at Amazon.com and currently costs $16.36 plus s/h (paperback) or $12.99 for the kindle edition and has received many positive "5 star" reviews.
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March 15, 2013

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$16.36 + s/h or $12.99 kindle edition

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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing (www.amazon.com/books/findability-formula) is a 288 page Search Engine Marketing book written by Heather F. Lutze in 2009. Heather Lutze is an Search Engine Marketing expert and an acclaimed speaker, instructor, and consultant on the subject. Within the last decade, Heather has built her Denver, CO based SEM company, the Findability Group (www.findability.com), from the ground up to a mult-million dollar business. With The Findability Formula, Heather walks her readers through an easy to follow approach to Search Engine Marketing that can be applicable to any business, product, or service. The book provides a complete guide to effectively building and implementing a Search Marketing strategy that gets results. Inside, readers will learn exactly how paid and organic search works, and how the 2 can work together to create maximum online visibility and reduce Sponsored search costs over time. The The Findability Formula book is available at Amazon.com and currently costs $16.36 plus s/h (paperback) or $12.99 for the kindle edition and has received many positive "5 star" reviews. More

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Title:

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Author:

Heather F. Lutze

Number of Pages:

288

Publisher:

John Wiley & Sons; 1st edition

Date Published:

March 9th, 2009

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