StumbleUpon Paid Discovery Founded in 2001, StumbleUpon (www.stumbleupon.com) is a unique social bookmarking and networking discovery engine that finds and recommends web content to its users. With over 20 million registered users and over 1 billion stumbles each month, Stumble Upon has a large global reach. For advertisers, StumbleUpon offers their Paid Discovery platform (www.stumbleupon.com/pd) which is a unique service offering sponsored pay per views (stumbles). 3 different advertising plans/packages are available: light, standard and premium with prices starting as low as $0.05 per stumble. By default the platform "auto optimizes" each campaign by automatically targeting the best performing stumbler demographics and interests. Optionally, advertisers can manually select user demographics (age, gender, location, and device) along with Stumbler interests for more specific targeting. Campaigns are manually approved, typically within 24 hours. However, it should be noted that the StumbleUpon Paid Discovery acceptable content guidelines and approval process is quite subjective, often making it difficult for advertisers to get their campaigns approved.
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THE GOOD

• Easy to use interface.
• Demographic targeting options.
• Interest Targeting options.
• Fairly quick review/approval process.
• Quick deposit refund.

THE BAD

• Very difficult as a marketer to get sponsored stumbles approved.
• No specific reasons provided for non approved pages.
• Wasted time trying to get sponsored stumble pages approved to no avail.

ADDITIONAL DETAILS

As a long time Stumble Upon user and a full time internet marketer, I was excited to try out the StumbleUpon Paid Discovery feature. The interface has recently been redesigned and is quite simple and easy to use. Depositing funds and setting up campaigns is a breeze, only taking a few minutes. Advertisers can let the system automatically target users or manually target specific demographics and interests groups. However, after trying to get dozens of pages approved for Paid Discovery not a single one ended up being published, as I was unable to get any of them to pass StumbleUpon's approval process. After a many attempts and a couple hours trying to figure out just what they might consider acceptable content I have finally given up. They do not provide specific reasons behind why pages are not approved - only: "The submitted page offers minimal information-rich content." I believe all the pages I submitted provided very informative and useful information, especially for the interest groups I was targeting. I think their approval process needs some improvement and I would advise other marketers to not waste much time trying to get their pages approved. Also FYI, payment refunds (unused deposit) was refunded very quickly, within a day.
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StumbleUpon Paid Discovery Reviews

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Date Listed: 

March 18, 2012

Views: 

3010

Reviews: 

1 Review

Alexa Ranking: 

1,175

Price: 

Starting @ $0.05 Per Stumble (view)

About StumbleUpon Paid Discovery

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Overview:

Founded in 2001, StumbleUpon (www.stumbleupon.com) is a unique social bookmarking and networking discovery engine that finds and recommends web content to its users. With over 20 million registered users and over 1 billion stumbles each month, Stumble Upon has a large global reach. For advertisers, StumbleUpon offers their Paid Discovery platform (www.stumbleupon.com/pd) which is a unique service offering sponsored pay per views (stumbles). 3 different advertising plans/packages are available: light, standard and premium with prices starting as low as $0.05 per stumble. By default the platform "auto optimizes" each campaign by automatically targeting the best performing stumbler demographics and interests. Optionally, advertisers can manually select user demographics (age, gender, location, and device) along with Stumbler interests for more specific targeting. Campaigns are manually approved, typically within 24 hours. However, it should be noted that the StumbleUpon Paid Discovery acceptable content guidelines and approval process is quite subjective, often making it difficult for advertisers to get their campaigns approved. More

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StumbleUpon Paid Discovery

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StumbleUpon, Inc.

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2001

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advertisers@stumbleupon.com

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