PPC Search Engine Marketing: An Hour a Day Pay-Per-Click Search Engine Marketing: An Hour a Day (www.amazon.com/books/ppc-an-hour-a-day) is a 326 page Search Engine Marketing (PPC) book co-written by David Szetela & Joseph Kerschbaum in 2010. David Szetela is a digital advertising expert and a well respected speaker, author and consultant on the subject. David was the founder and former CEO of Clix Marketing (www.clixmarketing.com) and currently owns and operates FMB Media (www.fmbmedia.com), both successful PPC management agencies. Co-author, Joseph Kerschbaum has managed and optimized countless PPC campaigns as Director of Client Services at Clix Marketing and has written dozens of articles on the subject as regular contributor for leading industry blogs, including Search Engine Land and Website Magazine. With Pay-Per-Click Search Engine Marketing and using the popular "Hour a Day" format, David and Joseph provide a detailed step-by-step guide to creating successful PPC campaigns. The book explains core PPC concepts and mechanics including ad writing, ad groups, bidding, optimization, and much more. The Pay-Per-Click Search Engine Marketing: An Hour a Day book is available at Amazon.com and currently costs $19.79 plus s/h (paperback) or $19.99 for the kindle edition and has received several positive reviews.
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March 15, 2013

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$19.79 + s/h or $19.99 kindle edition

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Pay-Per-Click Search Engine Marketing: An Hour a Day (www.amazon.com/books/ppc-an-hour-a-day) is a 326 page Search Engine Marketing (PPC) book co-written by David Szetela & Joseph Kerschbaum in 2010. David Szetela is a digital advertising expert and a well respected speaker, author and consultant on the subject. David was the founder and former CEO of Clix Marketing (www.clixmarketing.com) and currently owns and operates FMB Media (www.fmbmedia.com), both successful PPC management agencies. Co-author, Joseph Kerschbaum has managed and optimized countless PPC campaigns as Director of Client Services at Clix Marketing and has written dozens of articles on the subject as regular contributor for leading industry blogs, including Search Engine Land and Website Magazine. With Pay-Per-Click Search Engine Marketing and using the popular "Hour a Day" format, David and Joseph provide a detailed step-by-step guide to creating successful PPC campaigns. The book explains core PPC concepts and mechanics including ad writing, ad groups, bidding, optimization, and much more. The Pay-Per-Click Search Engine Marketing: An Hour a Day book is available at Amazon.com and currently costs $19.79 plus s/h (paperback) or $19.99 for the kindle edition and has received several positive reviews. More

Additional Details:

Title:

Pay-Per-Click Search Engine Marketing: An Hour a Day

Author:

David Szetela & Joseph Kerschbaum

Number of Pages:

432

Publisher:

Sybex; 2nd edition

Date Published:

August 2nd, 2010

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