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PPC Search Engine Marketing For DummiesPay-Per-Click Search Engine Marketing For Dummies (www.amazon.com/books/ppc-for-dummies) is a 388 page Search Engine Marketing book written by Peter Kent in 2006. Peter Kent is an experienced web developer, marketer, consultant and author who specializes in SEO and PPC marketing campaigns. Currently, Peter serves as the Co-Founder and VP of Corporate Development at Buybak (www.buybak.com) and Principal at Peter Kent Consulting, LLC (www.peterkentconsulting.com). Peter is also the author of several other Web Marketing related books including Search Engine Optimization for Dummies. With Pay-Per-Click Search Engine Marketing For Dummies, Peter outlines exactly how to plan, launch and monitor PPC campaigns. Inside readers will learn how to write effective ads, use the right keywords, target the right customers, track ad results, and calculate ROI (return on investment). Pay-Per-Click Search Engine Marketing For Dummies is available at Amazon.com and currently costs $17.55 plus s/h (paperback) or $13.99 for the kindle edition and has received several positive reviews.
Pay-Per-Click Search Engine Marketing For Dummies (www.amazon.com/books/ppc-for-dummies) is a 388 page Search Engine Marketing book written by Peter Kent in 2006. Peter Kent is an experienced web developer, marketer, consultant and author who specializes in SEO and PPC marketing campaigns. Currently, Peter serves as the Co-Founder and VP of Corporate Development at Buybak (www.buybak.com) and Principal at Peter Kent Consulting, LLC (www.peterkentconsulting.com). Peter is also the author of several other Web Marketing related books including Search Engine Optimization for Dummies. With Pay-Per-Click Search Engine Marketing For Dummies, Peter outlines exactly how to plan, launch and monitor PPC campaigns. Inside readers will learn how to write effective ads, use the right keywords, target the right customers, track ad results, and calculate ROI (return on investment). Pay-Per-Click Search Engine Marketing For Dummies is available at Amazon.com and currently costs $17.55 plus s/h (paperback) or $13.99 for the kindle edition and has received several positive reviews. More