Instagram Advertising In 2014, Instagram began rolling out and testing their sponsored advertising program - with a full self serve platform now available globally for all businesses. Instagram Ads (business.instagram.com/advertising/) are available in a Image, Video, and Carousel formats to achieve the following objectives for businesses: clicks to website, video views, mobile app installs, or simply mass awareness. Advertisers are able to target Instagram users based on their Facebook data, providing for a number of targeting options. (age, gender, likes, location, etc.). Currently, Instagram Advertising pricing is only available in a CPM (cost per view) format. Advertisers can get started advertising on Instagram via the Facebook business manager portal.
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Date Listed: 

September 23, 2015

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17

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About Instagram Advertising

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In 2014, Instagram began rolling out and testing their sponsored advertising program - with a full self serve platform now available globally for all businesses. Instagram Ads (business.instagram.com/advertising/) are available in a Image, Video, and Carousel formats to achieve the following objectives for businesses: clicks to website, video views, mobile app installs, or simply mass awareness. Advertisers are able to target Instagram users based on their Facebook data, providing for a number of targeting options. (age, gender, likes, location, etc.). Currently, Instagram Advertising pricing is only available in a CPM (cost per view) format. Advertisers can get started advertising on Instagram via the Facebook business manager portal. More

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Instagram, LLC

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