The Third Screen The Third Screen: Marketing to Your Customers in a World Gone Mobile (www.amazon.com/books/the-third-screen) is a 356 page Mobile Marketing book written by Chuck Martin in 2011. Chuck Martin has been a leading pioneer in the Mobile Marketing space for several years, serving as the CEO of the Mobile Future Institute (www.mobilefutureinstitute.com) and the Editor of 2 Mobile related blogs, where he writes his daily MobileShopTalk column. Chuck has also written several other books and was a former Vice President of IBM. With The Third Screen, Chuck takes his readers through the history of the 2 prior screens (Television and Personal Computers) describing the cultural and social impacts of each, as he opens his discussion on how revolutionary the "third screen" (mobile devices) are in redefining the consumer role. The book then goes on to reveal David's predictions on the coming changes in mobile, preparing marketers and entrepreneurs for what what can be expected in the near future. The The Third Screen book is available at Amazon.com and currently costs $19.90 plus s/h (paperback) or $9.99 for the kindle edition and has received several positive reviews.
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March 15, 2013

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8

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$19.90 + s/h or $9.99 kindle edition

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The Third Screen: Marketing to Your Customers in a World Gone Mobile (www.amazon.com/books/the-third-screen) is a 356 page Mobile Marketing book written by Chuck Martin in 2011. Chuck Martin has been a leading pioneer in the Mobile Marketing space for several years, serving as the CEO of the Mobile Future Institute (www.mobilefutureinstitute.com) and the Editor of 2 Mobile related blogs, where he writes his daily MobileShopTalk column. Chuck has also written several other books and was a former Vice President of IBM. With The Third Screen, Chuck takes his readers through the history of the 2 prior screens (Television and Personal Computers) describing the cultural and social impacts of each, as he opens his discussion on how revolutionary the "third screen" (mobile devices) are in redefining the consumer role. The book then goes on to reveal David's predictions on the coming changes in mobile, preparing marketers and entrepreneurs for what what can be expected in the near future. The The Third Screen book is available at Amazon.com and currently costs $19.90 plus s/h (paperback) or $9.99 for the kindle edition and has received several positive reviews. More

Additional Details:

Title:

The Third Screen: Marketing to Your Customers in a World Gone Mobile

Author:

Chuck Martin

Number of Pages:

256

Publisher:

Nicholas Brealey Publishing

Date Published:

May 16th, 2011

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