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Social Media ROISocial Media ROI: Managing and Measuring Social Media Efforts in Your Organization (www.amazon.com/books/social-media-roi) is a 350 page Social Media Marketing book written by Olivier Blanchard in 2011. Olivier Blanchard is a business and brand marketer with over 15 years of brand marketing management and consulting experience. Oliver manages Brand Builder Marketing, (thebrandbuildermarketing.com) a brand marketing management and consulting firm that helps businesses combine traditional media marketing with new social media marketing. Olivier also operates the Red Chair Group, which delivers social media training for businesses worldwide. With Social Media ROI, Oliver provides a step-by-step Social Media Marketing "How To" guide for anyone or any business looking for guidance in adding social media into their marketing plan. The book provides practical solutions for everything from developing a SMM plan and attracting followers to measuring performance and managing Social Media crises. Social Media ROI is available at Amazon.com and currently costs $17.20 plus s/h (paperback) or $9.99 for the kindle edition and has received many positive "5 star" reviews.
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (www.amazon.com/books/social-media-roi) is a 350 page Social Media Marketing book written by Olivier Blanchard in 2011. Olivier Blanchard is a business and brand marketer with over 15 years of brand marketing management and consulting experience. Oliver manages Brand Builder Marketing, (thebrandbuildermarketing.com) a brand marketing management and consulting firm that helps businesses combine traditional media marketing with new social media marketing. Olivier also operates the Red Chair Group, which delivers social media training for businesses worldwide. With Social Media ROI, Oliver provides a step-by-step Social Media Marketing "How To" guide for anyone or any business looking for guidance in adding social media into their marketing plan. The book provides practical solutions for everything from developing a SMM plan and attracting followers to measuring performance and managing Social Media crises. Social Media ROI is available at Amazon.com and currently costs $17.20 plus s/h (paperback) or $9.99 for the kindle edition and has received many positive "5 star" reviews.
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