E-Mail Marketing for Dummies E-Mail Marketing For Dummies  (the 2nd Edition) is the updated version of the 1st edition published in 2007 and written by John Arnold. The 2nd edition, updated in April of 2011, reflects the new trends, technologies, and strategies with the dramatic rise of social media and mobile technology. The author John Arnold is a professional marketer and marketing trainer serving as the Director of Education at Mobile Marketing Association, the Ask-the-Expert at Entrepreneur, and Director of Customer Training & Certification at Constant Contact. In addition he is the author of 2 other "For Dummies" marketing books. With E-Mail Marketing For Dummies he provides a comprehensive manual for helping both novices and experienced marketers learn how to use e-mail to attract customers and increase business, build a mailing list and create effective messages, track the results of your email campaigns, and develop strategies that incorporate social media. The book is currently available at Amazon.com for $16.49 plus shipping and handling costs and has received several good reviews.
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May 11, 2012

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Overview:

E-Mail Marketing For Dummies  (the 2nd Edition) is the updated version of the 1st edition published in 2007 and written by John Arnold. The 2nd edition, updated in April of 2011, reflects the new trends, technologies, and strategies with the dramatic rise of social media and mobile technology. The author John Arnold is a professional marketer and marketing trainer serving as the Director of Education at Mobile Marketing Association, the Ask-the-Expert at Entrepreneur, and Director of Customer Training & Certification at Constant Contact. In addition he is the author of 2 other "For Dummies" marketing books. With E-Mail Marketing For Dummies he provides a comprehensive manual for helping both novices and experienced marketers learn how to use e-mail to attract customers and increase business, build a mailing list and create effective messages, track the results of your email campaigns, and develop strategies that incorporate social media. The book is currently available at Amazon.com for $16.49 plus shipping and handling costs and has received several good reviews. More

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Title:

E-Mail Marketing For Dummies: 2nd edition

Author:

John Arnold

Number of Pages:

384

Publisher:

For Dummies

Date Published:

April 12, 2011

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