The New Rules of Marketing & PR The New Rules of Marketing & PR (www.amazon.com/books/new-rules-of-marketing) is a popular 366 page Marketing and PR book written by David Meerman Scott in 2011. David Meerman Scott is a former VP of marketing for two publicly traded companies and was also the marketing director at one of the world's largest newspaper companies. David has lived and worked across the globe and has presented at industry events and conferences in over 20 countries. David's The New Rules of Marketing & PR, has become a modern classic with over 250,000 books in print in over 25 languages. Inside he brings marketers up to date on the evolving landscape of promoting products or services in the new digital age. The new updated edition includes a step-by-step action plan on how harness the power of the Web to communicate with consumers directly, grow brand visibility, and increase sales for a fraction of the cost of a large budget ad campaign. Not entirely a Press Release marketing book, The New Rules of Marketing & PR touches on other subjects as well including Social Media Marketing, Video Marketing and Mobile Marketing. The The New Rules of Marketing & PR book is available at Amazon.com and currently costs $8.80 plus s/h (paperback) and has received many positive reviews.
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March 15, 2013

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$8.80 + s/h

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The New Rules of Marketing & PR (www.amazon.com/books/new-rules-of-marketing) is a popular 366 page Marketing and PR book written by David Meerman Scott in 2011. David Meerman Scott is a former VP of marketing for two publicly traded companies and was also the marketing director at one of the world's largest newspaper companies. David has lived and worked across the globe and has presented at industry events and conferences in over 20 countries. David's The New Rules of Marketing & PR, has become a modern classic with over 250,000 books in print in over 25 languages. Inside he brings marketers up to date on the evolving landscape of promoting products or services in the new digital age. The new updated edition includes a step-by-step action plan on how harness the power of the Web to communicate with consumers directly, grow brand visibility, and increase sales for a fraction of the cost of a large budget ad campaign. Not entirely a Press Release marketing book, The New Rules of Marketing & PR touches on other subjects as well including Social Media Marketing, Video Marketing and Mobile Marketing. The The New Rules of Marketing & PR book is available at Amazon.com and currently costs $8.80 plus s/h (paperback) and has received many positive reviews. More

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Title:

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Author:

David Meerman Scott

Number of Pages:

366

Publisher:

Wiley; 3rd edition

Date Published:

August 30th, 2011

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