Mobile Marketing For Dummies Mobile Marketing For Dummies (www.amazon.com/books/mobile-marketing-for-dummies) is a 352 page Mobile Marketing guide co-written by Michael Becker & John Arnold in 2010. Michael Becker currently serves as the North American Managing Director for the Mobile Marketing Association (mmaglobal.com), professor of Mobile Marketing at Golden Gate University, and is the founder and editor of the MMA's award winning Journal of Mobile Marketing. John Arnold is the author of 3 marketing books in the "For Dummies" series and currently serves as a ask-the-expert writer for Entrepreneur Magazine and the Director of Education at the Mobile Marketing Association. Together with Mobile Marketing For Dummies, Michael and John provide an easy to follow path for developing, launching, and making the most of any mobile marketing campaign. Tailored towards marketing professionals and other entrepreneurs who may have little experience Mobile Marketing, it explains the Channel and how to convert traditional marketing plans into mobile. Some of the topics included in the book are: creating a plan, budgeting, best practices, building mobile websites, and more. The Mobile Marketing For Dummies book is available at Amazon.com and currently costs $18.24 plus s/h (paperback) or $16.99 for the kindle edition and has received several positive reviews.
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March 15, 2013

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$18.24 + s/h or $16.99 kindle edition

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Mobile Marketing For Dummies (www.amazon.com/books/mobile-marketing-for-dummies) is a 352 page Mobile Marketing guide co-written by Michael Becker & John Arnold in 2010. Michael Becker currently serves as the North American Managing Director for the Mobile Marketing Association (mmaglobal.com), professor of Mobile Marketing at Golden Gate University, and is the founder and editor of the MMA's award winning Journal of Mobile Marketing. John Arnold is the author of 3 marketing books in the "For Dummies" series and currently serves as a ask-the-expert writer for Entrepreneur Magazine and the Director of Education at the Mobile Marketing Association. Together with Mobile Marketing For Dummies, Michael and John provide an easy to follow path for developing, launching, and making the most of any mobile marketing campaign. Tailored towards marketing professionals and other entrepreneurs who may have little experience Mobile Marketing, it explains the Channel and how to convert traditional marketing plans into mobile. Some of the topics included in the book are: creating a plan, budgeting, best practices, building mobile websites, and more. The Mobile Marketing For Dummies book is available at Amazon.com and currently costs $18.24 plus s/h (paperback) or $16.99 for the kindle edition and has received several positive reviews. More

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Title:

Mobile Marketing For Dummies

Author:

Michael Becker & John Arnold

Number of Pages:

384

Publisher:

For Dummies; 1st edition

Date Published:

October 12th, 2010

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